She offers some lessons learned from her beauty and cosmetics photography journey.īeauty photography sessions are completely different from fashion photography sessions. While she can rotate through hair stylists for various sessions, having a dedicated and highly skilled makeup artist is crucial, as is working with experienced models who know the difference between beauty photography and fashion photography, which are completely different beasts, says McKim. One of the most important things McKim has learned about beauty photography is that a photographer is only as strong as her team. Her toil paid off, eventually leading to big commercial clients in the cosmetics and skincare realm, including Neutrogena, Lululemon, Urban Decay Cosmetics, and Smashbox, among others. She invested in a studio and equipment and networked to find hardworking makeup artists, models, and stylists to build a solid team. “We just didn’t know if we were even going to be able to sustain our businesses and the cost of living in California.” But the risks only ratcheted up her determination to make the most of her time in this hub of creativity.
“We were so scared because of the prices,” she says of the L.A. She left a practical but unfulfilling accounting career in Russia to enroll in a commercial photography program in Melbourne, Australia, then she moved to the United States and eventually landed in Los Angeles, her dream locale for launching a beauty photography business. Before McKim knew anything about the beauty photography niche-before she even realized it existed-she knew the kinds of photos she wanted to make: the kind she saw in glossy fashion magazines.
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